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Tuesday, August 30, 2016

[NEWS] Aveeno Scandal - Will Jennifer Stop Endorsements?

Actress Jennifer Aniston is caught up the latest scandal with one of her endorsers - Aveeno Skincare products. She's been the spokesperson for the product since 2013, but since then it's been discovered that Aveeno is laced with microbeads. Science journal Nature are the one's who brought this to our attention. Aniston has since been "named and shamed" for promoting a facial scrub laced with microbeads. Nature, the world's top science journal, criticized the actress for endorsing a facial scrub made by Aveeno. A commercial for Positively Radiant shows Jennifer's face with a towel, before proclaiming that it provides 'naturally beautiful results.'

Nature's editorial says:
"The advertisement does NOT disclose the fact that the so-called 'gentle exfoliators' in the product are plastic particles."

It goes on to describe microbeads - (a manufactured solid plastic particles of less than five millimeters in their largest dimension. Most frequently made of polyethylene but can be of other petrochemical plastics such as polyproplene and polystyrene) - as a SERIOUS pollutant.

Natures editorial furthers states:
"If they (microbeads) are NOT banned, Miss Aniston and others WILL forever blush with shame."

Jennifer defends herself telling how she's used the range for years, describing her partnership with Aveeno, a skincare ranged made by Johnson & Johnson, as a "natural fit".

In an interview with Marie Claire magazine Jennifer said:
"I LOVE the Aveeno scrub, which I got from a make-up artist about 10-years ago. I ALWAYS use it at the end of the day."

Nature, which publishes more influential science than any other publication, warns of the damage done 'in the name of beauty.' Written last summer in California considered bringing in a microbead bean, the article states: "The UGLY TRUTH is that plastic microbeads found in MANY skin scrubs and other personal care products are a SERIOUS pollutant of the marine environment. They should be phased out rapidly. When Aniston, or those she inspires to follow her, rinse the scrub down the drain, many of the beads end up in the sea, where they will persist indefinitely. This is unnecessary, damaging and must STOP."

Jennifer became the face of Aveeno, a skincare range made by Johnson & Johnson in 2013.
The facial scrub is not sold in the UK, but a similar Aveeno product, a Positively Radiant daily exfoliating cleanser, is. Outside of the statement Jennifer released in the issue of Marie Claire, she has yet to be contacted for further comments.

Johnson & Johnson said:
"We want to remove microbeads from ALL of our products globally by the end of 2017."

Dr. Laura Foster, of the Marine Conservation Society, which is a campaign for microbeads to be banned, said:

"Celebrities have a massive influence on what people buy. Hundreds of thousands of people have joined the MCS's (Marine Conservation Society) call for microplastics to be removed from all products. Celebrities can add their voice to this movement to help protect the ocean."

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